The internet is considered a god-send for most of us; providing instant answers to our questions and acting as a constant source of entertainment. But when you pair ever-changing technology with complex applications, it’s easy to become engulfed in the cyber world, drowning in the language of Google. As a result, it is essential that your business not only understands what Search Engine Optimisation (SEO) is, but also the importance of a SEO friendly website and how this can benefit your business.

All businesses and individuals enjoy the benefits of SEO every day, whether or not they realise it. To provide some context, a simple search on Google asking ‘what is SEO’ returns 601,000,000 search results in a matter of milliseconds. Think of the thousands of times you have searched for a product or service, and how many different web pages came up. Now think of your customers, again searching for a particular service or product, but this time it is a product or service that you offer. As a business, you would want your website to be on page one – if not right at the top of the search results. Ensuring that your business does appear on the top page is the exact purpose of SEO.

The image below shows a typical Google SERP (search engine results page) for the “best dog hotels”. The first two results displayed are PPC (pay per click) text adverts (easy to spot as they have a small ‘ad’ button next to them), whilst the second are SEO/organic results – both of which we can help you with.

Google’s algorithm will rank every website based on a number of factors, including quality and authority, which will then determine where the website sits on the SERP. A SEO friendly website means the site is easy for search engines to crawl (read) and rank your website based on your target keyword terms. As a result, the more accurate your key words are, the higher chance you have of appearing on the top of that search page. With less than 5% of users navigating past the first search page, it is crucial your site uses effective key words.

So, now we know why a SEO friendly website is important, but what are the direct benefits for you as a business? Websites that appear at the top of search results generate considerably more traffic than those further down or on other pages. This in turn provides your website with increased authenticity as users believe the top sites are the most relevant and legitimate in the industry, automatically giving you a competitive advantage. Another huge benefit is increased visibility – If your website appears at the top of a SERP for a specific search term, consumers will see your businesses name even if they don’t click on your website, resulting in increased brand awareness. A friendly SEO website is also cost effective, as you are able to focus on optimising your website and maintaining a high position on search engines, instead of spending on paid advertising and seeing little results.

If you’re interested in discovering how search engine friendly your website is or need some support navigating SEO, contact us today.