Good design really matters…

If you walk past a shop window without intention to buy anything, and there is an eye-catching display on offer, curiosity will naturally draw you in and tempt you to explore further.

These displays are your opportunity to highlight a brand’s unique personality, turn heads and drive traffic.

This is the same principle for website design. We are drawn in by aesthetics. Research has shown that 15 seconds is all you have to make an impact.

Web design is constantly evolving, faster than ever, and we thought this would be a good opportunity to showcase some stand out trends for 2021!

 

Web design trends 2021

Better UX (User Experience)

First and foremost a mobile-first approach, user friendly navigation and layouts should be easy to understand, but just as important is the speed and accessibility. No user should have to wait longer than 5 seconds for a page to load. You may as well pull the blind down in your shop window if it takes any longer. If your site does not have these on offer, you will see your conversion rate drop dramatically. Google places high emphasis on these as ranking factors!

Accessibility

With over 4 billion users online every day, it is paramount that that websites are accessible and available to everyone. It must be equipped to enable users with disabilities and enable users to successfully navigate across the site. Designing and creating for accessibility naturally leads to a better user experience. And search engines care about user experience, first and foremost.

Voice-optimized search

Voice search has been a growing trend for the past 2 years. In fact, it is estimated that around 8 billion people will be using voice activated searches by 2023. So, as a user, you should be able to speak to the website and tell it what you want to see, as an additional option to text searches.

Dark themes

Dark themes made an impact in 2020 and will continue to do so in 2021. Uncluttered flat design with the use of lots of white space used to be the hot trend. Now brands such as Apple, Instagram, and WhatsApp are displaying dark themes.
Not only does this make you stand out from the crowd, but it improves usability, including less strain on the eyes, and increases the contrast ratio. Not to mention, it looks ultra-modern. It also saves battery life. So, try it…

Enhanced photography combined with graphics

.The main source of aesthetics on any site is multimedia. In 2021 we expect to see an abundance of bold, eye-catching websites using animation and mixed media to intensify the user experience. Original illustrations are amazing but overlapped onto images, adds personality to your brand.

Thanks to evolving web technology, 3D elements are being increasingly used. Not being able see, touch and feel these products in real life, particularly for e-commerce sites, makes it very difficult to decide whether you are buying the right thing or not. This design trend is only going to become more popular as VR/AR technologies gain momentum

Micro-interactions

The user experience should be among the priorities when building a website, and an effective way to do this is through the use of micro-interactions. These are small parts where a user can interact with the design, as an example this could be a button which when clicked, invokes an animation.

This can be used to indicate a user’s action and is a way to show your visitor, the progress of what is happening on the page. These may seem small details, but it gives your visitors immediate feedback and goes a long way to enhance the user experience and ultimately encourages better engagement.

Page layouts

Websites for years have been built on grids, it structures the page, retaining the focus on key areas of the page, works across all devices, and offers the user the same good quality experience. This has however resulted in many websites looking uniform.

The upcoming trend is asymmetric design, this could lead to content stiffness, which visitors may find chaotic and unreadable. Designers need to find and strike the right balance between powerful backgrounds and asymmetric layouts, but if you channel your creativity, this will really make your web design stand out, and make your brand memorable.

Final word

Today’s trends won’t be the same as tomorrow’s. Pay attention to new possibilities as they emerge and adopt the ones that make the most sense for your clients. Developers who observe what’s new in technology and what other top designers create, have the biggest chances of success in this industry.